On January 15, the Buffalo Bills signed a multi-year partnership with Caesars Sportsbook to make it an official mobile sports betting partner. Earlier in the week the Bills formed a similar partnership with FanDuel, according to NY Sportsday.
The deal with Caesars features custom fan experiences, significant sponsorship assets, and provides naming rights to a new sportsbook-style premium club lounge at the Bills’ stadium. Caesars Sportsbook will have access to use official Buffalo Bills logos and marks.
“This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports,” Co-President of Caesars Digital Chris Holdren said. “We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”
The partnership includes broadcast and digital content across Bills’ properties, in-game signage, and fan activities.
“We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come,” Pegula Sports & Entertainment Sr. Vice President of Business Development Dan Misko said.
In other sports news, former MLB player and manager, Bobby Valentine signed on to become a brand ambassador for BetRivers and PlaySugarHouse sportsbooks.
As part of the deal, Valentine will provide exclusive network and social media content for BetRivers.com and PlaySugarHouse.com. He will participate in a weekly Major League Baseball video, along with a podcast, television, and radio interviews.
Valentine has experience as an analyst and announcer for ESPN’s Sunday Night Baseball, NBC Sports, and as a regular contributor to MLB on Sirius.
“I’m excited to be joining the BetRivers team at an exciting moment in the evolution of sports betting,” said Valentine. “This partnership will allow us to share my passion for competitive sports while at the same time providing valuable commentary to fans.”
