The bingo giant, which operates more than 80 former Gala Bingo clubs, has committed a significant investment in the Playtech machines. This, it said, will expand the omnichannel gaming experience for Buzz Bingo customers.
The new Playtech touchscreens are equipped with the latest software and will offer a more responsive and interactive service.
Dave Evans, chief product officer at Buzz Bingo, said: “This investment is all about improving the experience for our players with faster, more responsive hardware using the latest software. This brand-new hardware will really power up our omnichannel games.”
Retail drives online growth at Buzz Bingo
Buzz Bingo delivered a 22% increase in underlying EBITDA in the first half of 2024, building on a strong FY 2023 performance powered by its omnichannel strategy.
In FY 2023, to January 2024, net gaming revenues increased 6%, with retail returning to growth. Some 44% of online revenue in FY 2023 was from customers who first played in the group’s retail clubs.
Marat Koss, vice president of interactive gaming at Playtech, said: “This achievement is a significant milestone in our strategy for the growth of our bingo proposition and within the industry. By equipping them with these advanced EBTs, we are not only enhancing the player experience but also extending the highest standard for bingo entertainment.”
