To accompany its selection as one of nine mobile operators in New York, Caesars sportsbook has reached a deal with Madison Square Garden (MSG) for sponsorship of the New York Knicks NBA team and the New York Rangers hockey team.
In addition, MSG Network will air a series featuring comic JB Smoove, who plays Caesar in the company’s ad campaigns, according to Barrett Sports Media.
“When we looked around and said who’s the best partner we could choose, this seemed like a fairly obvious outcome, actually,” said Caesars Digital Co-President Eric Hession. “When you looked at the assets that they have, you end up with a really great package that can all be used in different ways.”
To date, BetMGM is the only other sportsbook among the nine to make a deal with MSG.
“We are privileged in that our home base sits atop the largest commuter hub in North America in Penn Station and that New York state is projected to be the largest gaming market in the country,” said MSG Entertainment Executive Vice President/Marketing Partnerships Ron Skotarczak.
The Madison Club at the historic hall will get a makeover when the season ends. When it reopens, it will feature Caesars branding and boards posting lines and odds for the 2022-23 season.
