Caesars Entertainment, which launched a pilot program in December testing self-check-in kiosks at three of its Las Vegas casino hotels, is ready to equip its remaining five Las Vegas properties with the kiosks.
The kiosks allow guests to skip the check-in line if they wish, accepting up to 120 different forms of identification and issuing a room key. If the room is not ready, the guest is notified when it becomes ready, and the machine will issue the key on his or her return. Starting in December, Caesars installed the kiosks at the Linq, Flamingo and Caesars Palace on the Strip.
According to a report in the Las Vegas Review-Journal, the operator has deemed the pilot program a success, and will soon install self-check-in kiosks at Paris Las Vegas, Bally’s, the Rio, Harrah’s Las Vegas and Planet Hollywood, with a target of completing all by this summer.
Bob Morse, president of hospitality for Caesars Entertainment, told the Review-Journal that guest feedback has been positive, noting that conventions can result in as many as 3,000 guests arriving in a day. “Our goal is to never have anybody wait more than 15 minutes, and we were far exceeding our goals by double during certain times of day and days of the week,” he said.
Guests have the option of going to the front desk and interacting with an employee, but a sign nearby notifies them of the kiosk option. “We spend all of this money on these great buildings and beautiful restaurants, theaters, golf courses and spas,” Morse told the newspaper. “We want to make the guest stay as seamless and friction-proof as possible. Nobody wants to stand in line.”
