Caesars Entertainment has partnered with the University of Nevada, Las Vegas to create a technology hub where new gaming and hospitality concepts will be developed and tested.
The new facility, called the Black Fire Innovation space, will include mock hotel rooms, a casino floor with slots and table games, presentation and exhibit areas, an e-sports arena, and virtual reality facilities. It is scheduled to open by the end of the year, Caesars said in a press release.
The space will be located in a research building in the UNLV Harry Reid Research & Technology Park. Research areas are expected to encompass emerging technologies like blockchain and artificial intelligence, with interdisciplinary collaborations across areas such as architecture, psychology, and fine arts, the release said.
“We intend to accelerate innovation in a way that is truly unprecedented within the gaming and hospitality space, bringing together top researchers and industry experts in a unique collaborative environment,” said Les Ottolenghi, Caesars Entertainment executive vice-president and chief information officer in the associated press release. “Working side-by-side and with emerging student talent, technology partners and the community through this technology hub, Black Fire Innovation is designed to spur the creativity and entrepreneurship that will shape the future of our industry for many years to come.”