International Game Technology Plc. announced that Caesars Entertainment has extended its licensing agreement with the supplier that allows IGT to represent the Caesars, Harrah’s, Paris Las Vegas, Rio, Flamingo and Horseshoe casino brands in instant-ticket games and other products for lotteries in the U.S., Canada and Europe.
“IGT is happy to extend our partnership with Caesars Entertainment and continue offering lotteries and their players relevant licensed content and unforgettable experiences,” said Michael Chambrello, IGT CEO, North America lottery. “The Caesars Entertainment brands represent the ultimate in luxury and gaming, and meaningfully resonate with our customers and their players.”
The Caesars Entertainment brands offer lottery players experiences via second-chance promotions. With operations in 13 U.S. states, Caesars Entertainment branded games offer lotteries the chance to deliver experiential prizes locally or on a grander scale in well-known resort cities including Las Vegas and Atlantic City.
“We look forward to continuing our partnership with IGT,” said Annette Weishaar, senior vice president of partnerships and channel marketing for Caesars Entertainment. “Together, we have already achieved great results in the lottery industry, and we are confident that IGT’s expertise and experience will continue to drive success.”
