Caesars Entertainment and D.C. United, a U.S. professional soccer club based in the nation’s capital, last week announced a strategic partnership for the upcoming season of Major League Soccer.
One aspect of the agreement is that the jerseys of D.C. United will feature the “Caesars Sports,” logo on their sleeves at home and away games and other sponsorships that will manifest themselves at Audi Field, the stadium in Washington.
Those sponsorships will include promotional giveaways and LED signage and Caesars-branded entertainment and bar/restaurants.
D.C. United Co-Chairman Jason Levien issued this statement, “Partnering with Caesars provides us with a great opportunity to realize the dream of Audi Field being a year-round hub of entertainment and activity and is another strong indication that global brands continue to see value in partnering with our organization.”
Caesars Marketing Officer Chris Holdren added that the gaming company “has been a world-wide leader in entertainment for many years, but now, including this new landmark partnership with D.C. United, we have quickly become a leader in the world of sports.”
The agreement is the second sleeve branding deal for Major League Soccer and the very first to involve a gaming company.
