Caesars Entertainment has revealed plans to launch a stand-alone iCasino app during the third quarter. The company announced the plan on its first-quarter earnings call, after reporting net digital revenues that have continued to rise.
Eric Hession, president of Caesars Sports and Online Gaming, said the app “will allow us to drive better customer engagement through a dedicated application with a focus on increased game content, which will include new proprietary offerings and improved marketing capabilities,” according to CDC Gaming Reports.
Caesars also announced it plans to begin testing on its in-house player-account management system later this year, which will ultimately lead to a shared wallet that the casino operator plans to roll out in 2024.
Hession reported that Caesars’ digital division nearly broke even for the first quarter, on net revenues of $238 million, compared to a $554 million EBITDA loss last year.
“Our performance this quarter clearly demonstrates the effectiveness of our targeted promotional investment within our existing customer base, as well as customers located in the new states that we launched this quarter, Ohio and Massachusetts,” Hession said.