Caesars Tops in Social Gaming

Sun, Oct 19, 2014

In mid-2013, Caesars Entertainment’s social games nudged aside Zynga for the No. 1 spot in online gaming, with Slotomania as the stronghold. Gamers do not play for cash, but can buy add-ons and other perks that make the field a real moneymaker. How much? How does $2.7 billion sound?

Caesars Interactive, the online gaming arm of Caesars Entertainment Corp., commanded about 21 percent of the social casino gaming market during the third quarter of 2014, according to a report from Eilers Research.

Caesars was followed by IGT’s DoubleDown Casino (11 percent) and Zynga (9 percent). Zynga still has the most popular social poker platform on Facebook, reported cardplayer.com, but ceded the top spot to Caesars back in July 2013. Caesars’ Slotomania is the big winner, besting even the fabled World Series of Poker brand, according to VentureBeat. Slotomania has about double the users of the WSOP poker platform on Facebook.

Socialcasinointelligence.com says social gaming is driving 95 percent of the growth in Caesars Interactive’s revenues. The games, which most people access through Facebook and initially play for free, comprise a multibillion-dollar-and-growing annual industry. Though participants don’t play for real money, they can buy in-game add-ons and other enhancements, in addition to extra funds to play with, reported cardplayer.com. Some experts say the sector could be valued at $2.7 billion by the end of the year.

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