Caesars’ Total Rewards Adds Live Events to List

Caesars Entertainment’s Total Rewards loyalty program is now partnering with TR Live Events to card holders the chance to earn discount points for concerts, sporting events, and other entertainments in the U.S.

Total Rewards, Caesars Entertainment’s ubiquitous loyalty program, has just added TR Live Events to its growing list of hospitality partners.

Now Total Rewards cardholders can earn credits toward the purchase of tickets to shows, concerts and sporting events across the U.S.

“Total Rewards is continually seeking new and more meaningful ways of creating benefits for our members in their everyday lives,” said Michael Marino, Caesars Entertainment vice president of customer loyalty in a statement. “We know our guests love entertainment, whether they are enjoying the many hospitality and show options we offer at our more than 40 resorts across the U.S. or are catching a concert, show or sporting event in their hometown. TR Live Events gives our members the ability to earn more rewards while enjoying some of their favorite leisure activities.”

Members will earn one reward credit per dollar spent on purchases of tickets to shows, concerts and sporting events when they book through TotalRewards.com/TRLiveEvents. Members who are Total Rewards Visa cardholders will earn five times the rewards when using their cards to make TR Live Events purchases, the companies announced.

Caesars Entertainment recently launched a partnership with Starwood Hotels & Resorts that allows members of the Starwood Preferred Guest programs to earn and redeem reward credits and “Starpoints” while staying at participating Starwood or Total Rewards hotels. Total Rewards members also can earn and redeem credits at nearly 40 resorts and casinos nationwide.