Caesars Entertainment opened a new 6 million conference center in Atlantic City, which officials hope will help the resort attract more business meetings and conventions.
Caesars senior vice president Michael Massari said the Harrah’s Waterfront Conference Center in the city’s marina district, has the potential to change the Atlantic City market.
“It’s a whole new customer we’re attracting—the business traveler,” he told the Associated Press. “If you don’t introduce the business traveler into this market in a meaningful way, you’re going to see more of what you’ve seen in the last four to five years.”
The center already has 140,000 room nights booked through 2019, with more than 90,000 set for the next 12 months, the AP reported. .
Massari said the center will not be in competition with the resort’s Convention Center, which he said focuses mainly on trade shows and similar events. For now, the center is drawing many of its customers from the northeast region, but hopes to attract business groups nationwide, he told the AP.
