Grupo Caliente, Mexico’s largest gaming group, has partnered with Genius Sports (Betgenius) to offer sports betting and the live official sports data and video feeds for more than 400 global competitions through the flagship Caliente.mx brand. This will include more than 20,000 live stream matches and games.
Caliente upgraded its existing contract with Genius Sports.
Caliente CEO Emilio Hank commented, “As the market leader in Mexico, we are always focused on providing our customers with the best possible product. We are excited to keep growing our content offering and to extend our long-term partnership with Genius Sports, as we continue to expand into other markets.”
Fernando Martinez, head of commercial (LatAm) at Genius Sports Group, added, “As an established and ambitious operator, Grupo Caliente sees the long-term value of a partnership with Genius Sports and our global official sports content, for the benefit of its players and future profitability. With in-game betting in Mexico rapidly rising, expanding its content will ensure they can stay ahead of the game.”
Genius Sports recently became the exclusive data supplier for the football leagues Liga MX and Liga de Expansion.