VizExplorer, a leading provider of operational intelligence solutions for casinos, announced the execution of a new license agreement to deploy its floorViz and campaignViz solutions at New Mexico’s Camel Rock Casino, operated by the Pueblo of Tesuque.
The casino exists in a highly competitive market with several other gaming properties nearby. To mitigate the competition, the Tesuque Pueblo tribe announced last year its plans to build a replacement casino on tribal land near the Santa Fe Opera.
Seeking to secure its player base and optimize revenues at the new casino, Camel Rock selected VizExplorer to uncover insights it needs to make informed, profitable business decisions going forward. Using VizExplorer’s floorViz, the team will determine which games to keep, which new games in which to invest, and where to place them on the new gaming floor. The marketing team will employ campaignViz to evaluate and properly incentivize players during the transition to the new casino, and determine an effective player reinvestment strategy.
“We are eager to get up and running with VizExplorer, and trust that the information and insights their solutions offer will help us improve our slot floor, increase visits and encourage more play among our guests,” said Michael Beach, Camel Rock Casino’s director of marketing.
“We’re thrilled that Camel Rock chose VizExplorer solutions,” said Kyle Gryzanoski, VizExplorer’s vice president of sales for the Western Region. “The choice signals a commitment to using technology to derive valuable insights to improve operational efficiency, which is key to winning in a competitive casino landscape.”
Camel Rock Casino joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
