Roulette wheel-maker Cammegh enjoyed its best ever G2E exhibition during September’s spectacular event in Las Vegas. Cammegh’s presence at the show was the continuation of a journey set in motion six years ago, at which time the UK-based company took a calculated gamble to acquire a supplier’s license for the Nevada market. In the intervening years Cammegh has steadily and consistently increased its market share with the placement of roulette wheels and displays with blue-ribbon gaming establishments on the Las Vegas Strip, including: The Venetian, Palazzo, MGM Grand, Aria, Bellagio, New York, New York, Monte Carlo and the Cosmopolitan.
“Walking the Strip you’ll see some of the most experienced, knowledgeable operators in the business endorsing Cammegh as their supplier of choice for roulette wheels and displays,” enthused Andrew Cammegh at G2E. “We’ve seen a flow of visitors to our stand all fully appreciative of the difference Cammegh products are contributing to the amazing casino environment in Las Vegas.”
The impact of Cammegh’s footprint in Vegas effervesced into brand new territories for the company at the show. Visitors from Central and South America, unfamiliar with the brand and quality of products, took inspiration from the Strip and came to the stand enthused by what has become Cammegh’s giant ‘virtual’ showroom on the exhibition’s doorstep. Enquiries streamed in from new territories at G2E, confirming the show’s status as a truly international event.
“G2E is a great draw, not just from the U.S. and Americas, but customers form Australia, South Africa and Europe came to establish and cement new and existing relationships with us at the show,” said Mr. Cammegh. “We saw so many potential customers come to the stand because they recognized the brand and then stay because of our fabulous range of products.”
Cammegh’s new Halo Wheel with illuminated ball-track took center stage on the exhibit floor alongside the new ‘crystal-clear’ Billboard displays. Cammegh had specially created a Union Jack wheel as a fun talking point for the exhibition (taking several orders too) and enjoyed remarkable interest in the company’s innovative roulette side bet, Spread Bet Roulette.
A product not on display at G2E, but on the floor of the adjacent Venetian casino was a hot topic of conversation at G2E; a triple zero roulette wheel. The wheel allows the Venetian to offer its lowest minimum of $10 on the casino floor, providing a solution in an environment that might otherwise be outside a player’s budget – though it was certainly a controversial topic for European visitors.
“I doubt we’ll be seeing the roll-out of a triple-zero wheel in every market,” said Mr. Cammegh. “However, at a particular price point for a certain demographic, players can enjoy a wonderful roulette experience at the Venetian, both in terms of dealing and world-class equipment.”
Orders at the show flowed in from Europe, Las Vegas, Manila, Australia and Norwegian Cruises Lines, who have chosen Cammegh wheels to outfit its fleet of cruise ships. In the UK, Cammegh is currently outfitting Global Gaming Ventures’ soon-to-open casino in Leeds, supplying both wheels and displays. In the Philippines, Cammegh is supplying 22 themed wheels for Okada Manila, the third integrated resort to complete the Entertainment City in Parañaque, while in Australia, Cammegh is working with The Star in Sydney to replace signage across the floor and with Crown Casino Melbourne to launch a trial of Spread Bet Roulette. During the show Cammegh met with Holland Casinos, having won its tender in the summer to supply 90 roulette wheels and displays to the Dutch casino operator, an undeniable endorsement of the market-leading quality of Cammegh’s product range.
