Britain’s leading gaming companies will incorporate visible new responsible gambling messages in all online, television, radio and print advertising and in betting shop signage.
The message “When the Fun Stops, Stop” will appear on all advertising carried by members of the Senet Group, a group created by William Hill, Ladbrokes, Coral and Paddy Power to raise awareness about problem gambling, reported the SBC News.
Ron Finlay, interim chief executive of the Senet Group said, “Gambling companies provide fun and entertainment for huge numbers of people. But if you’re spending more than you can afford, it can lead to stress, anger, guilt and other problems. When gambling stops feeling like fun, it’s time to call it quits.”
“We commend the Senet Group for its campaign to help gamblers stay in control of their gambling,” added Marc Etches, head of the Responsible Gambling Trust. “This initiative is a new and important step in the evolution of responsible behavior among British-based gambling businesses. We are pleased that the campaign features GambleAware, an easy to remember website that offers help to all those who need confidential advice or support with problem gambling.”
