Carcamo, Shank to Lead ‘Influencer’ Discussion at NIGA Show

Casino social influencers will be the topic of a discussion led by marketers Julia Carcamo (l.) and Justin Shank at the Indian Gaming Tradeshow and Convention.

Carcamo, Shank to Lead ‘Influencer’ Discussion at NIGA Show

The annual Indian Gaming Tradeshow and Convention will be host to a conversation with the most powerful casino marketers: social influencers on Wednesday, April 20.

Julia Carcamo, president and chief brand strategist of J Carcamo & Associates and the founder of Casino Marketing Boot Camp, will be leading a discussion featuring Justin Shank of Shank Marketing and casino social influencers The Slot Cats and Kelly Koffler, and Brian Green, vice president/assistant general manager of Graton Resort & Casino.

“Organizers asked us to lead a discussion at last year’s gathering,” said Carcamo. “They see as we do that the role of casino influencers is only expanding.”

This year’s panel discussion will bring in an operations point of view and social influencer opportunities for slots and tables. “In a media world where social media content reigns supreme, casino gaming influencers are commanding armies of loyal followers to gaming floors around the world,” Shank said.

Additionally, Carcamo will be leading a brand operationalization discussion later the same day. The panel includes Lucky Eagle Casino & Hotel CEO JaNessa Bumgarner and Rolling Hills Casino & Resort General Manager Steve Neely.

“The ever-increasing competition for the entertainment dollar makes it increasingly difficult for companies to sustain market leadership over time or differentiate their brand from a crowded marketplace. However, every casino has a secret weapon,” said Carcamo. “A definitive brand identity expressed through guest and team member touchpoints can help build long-term relationships and maintain higher retention and profit margins. JaNessa and Steve are leading their teams while brand building for long-term growth.”

For more information about NIGA and to register, visit