Traffic Generation (TraffGen) announced that Tucson, Arizona’s Casino Del Sol is continuing to expand its use of TraffGen’s suite of products. Casino Del Sol has released TraffGen’s proprietary mobile hosting platform, PRO-Host, to its player development and executive host teams.
“The PRO-Host platform has been so successful for Casino Del Sol during the past year that we expanded it across our entire player development team to enable them to effectively and efficiently evaluate VIP players ensuring the best customer experience,” said Steve Neely, chief operating officer for Casino Del Sol. “The ability to also evaluate the hosts is integral to ensuring that our absolute best customers receive an exceptional experience at every touchpoint.”
The PRO-Host module is data-driven and visual, designed to improve the timeliness and relevance of host-Player interactions, identify and convert high value uncoded players into the development program, and more importantly track host performance. The module is designed to be run on a iOS or Android device.
PRO-Host effectively empowers the casino host to uncover unrealized player value by visually reporting real-time activities and allowing the host to take immediate action.
“We are pleased to expand the positive impact of TraffGen’s innovative and intuitive products with Casino Del Sol,” said Bill Anderson, TraffGen’s vice president of business development. “The partnership reinforces our commitment to enabling our customers to harness the power of their data to have measurable, actionable and constructive effects on their bottom line.”
