Marketing company Traffic Generation (TraffGen) announced that it has agreed to terms for implementing the Traffic Generation Pro marketing platform at Tucson’s Casino Del Sol.
The casino is evolving its marketing and player development platform into a multi-channel marketing plan. TraffGen software is designed to allow gaming operators to deliver the most relevant real-time message to a segmented target audience in property, online, kiosk and mobile.
“At Casino Del Sol, we are determined to provide the best and most personal gaming experience to our valued players,” said Steve Neely, chief marketing officer for Casino Del Sol. “Partnering with Traffic Generation will allow us to connect with our guests across multiple channels, in the most strategic way possible.”
The TraffGen convergence platform captures data across the casino enterprises from both in-property and digital/online systems as well as online social networks. Casino Del Sol will have a real-time, single player view across their entire property as well future digital gaming.
“We are extremely excited to partner with an innovative tribal brand such as Casino Del Sol,” said Bill Anderson, vice president of business development for Traffic Generation. “Casino Del Sol has been on the leading edge of technology, and with this partnership they will benefit from this powerful tool that strategically positions the property to capture incremental value from their patrons. This deal demonstrates Traffic Generation’s ongoing commitment to empower tribal businesses to not only drive revenue, but take control of how they market to their players.”
