Casino KC Rebrands As Bally’s Kansas City

A special celebration this week will kick off the rebranding of Casino KC as Bally’s Kansas City. Bally’s President and CEO George Papanier says the company plans a “transformative redevelopment” of the property.

Casino KC Rebrands As Bally’s Kansas City

The public is invited to the rebranding ceremony of Casino KC to Bally’s Kansas City Casino on Wednesday, August 18. The event will include live entertainment, food samples and remarks by Bally’s Corp. executives and local officials. The exterior entrance sign is being replaced now and Bally’s officials said the complete rebranding, including new dice cards, chips and table game layouts, will be completed in the first half of 2022.

Bally’s President and CEO George Papanier said, “We are proud to bring the Bally’s brand to Kansas City as part of what we believe will be a transformative redevelopment of the property. This represents an exciting time for our customers as we have several new and engaging experiences planned for the property, which will generate additional excitement on the Berkley Riverfront.”

The all-new, 4-tiered Bally Rewards program also has been introduced at the property. All existing rewards will be transferred to members’ new Bally Rewards cards.

Bally’s also recently announced a $40 million land-based expansion at the property featuring national restaurant brands like Sugar Factory and Chickie’s & Pete’s sports bar, plus new amenities and retail options.