In Mississippi, Bally’s Corp, has officially rebranded Casino Vicksburg as Bally’s Vicksburg Casino.
The property has a new exterior entrance sign and an all-new Bally Rewards players club program. The property-wide rebrand will be completed by late September, and also will include new Bally’s dice, cards, gaming chips and table game layouts.
Bally’s President and CEO George Papanier said, “We are proud to bring the Bally’s brand to Vicksburg and what the brand has to offer now and months and years to come. It’s a very exciting time for our customers and team members alike, and we look forward to celebrating soon. We thank the state of Mississippi for working with our team and we are proud of our team members who worked diligently to get us over the line.”
Guests are being informed they can pick up their new Bally Rewards players cards. All existing rewards will be transferred to members’ new Bally Rewards cards. Members will earn Bally Rewards, tier status, exclusive offers, gift giveaways, casino multipliers and more in this 4-tier program.
Bally’s currently owns and manages 14 casinos across 10 states and a horse racetrack in Colorado, and has access to off-site betting licenses in 14 states. It also owns Bet.Works, a first-in-class B2B2C sports betting platform; Monkey Knife Fight, the fastest growing daily fantasy sports site in North America; and SportCaller, a leading global B2B free-to-play game provider. The company has more than 6,000 employees.
