Just as the NBA season prepares to get underway, TNT’s Charles Barkley has become an ambassador and spokesperson for FanDuel. As part of the duties, Barkley will make predictions for games appearing on the network’s telecasts. Bleacher Report will also produce shows which include sports betting prior to the broadcasts.
In turn, Barkley will appear in FanDuel advertising, social media, and podcasts, along with Turner Sports spots that free-to-play contests, according to WSN.
“The ‘Inside the NBA’ crew and I really enjoyed working with FanDuel during last season’s playoffs and I’m grateful to now be their brand ambassador,” Barkley said in a statement.
Mike Raffensperger, the chief marketing officer at FanDuel, said to succeed, the company has to rely on deals with popular teams, their leagues, and with media companies like TNT.
TNT is on board with Barkley and FanDuel.
“Charles has been with the Turner Sports family for more than 20 years, bringing his unique flair, personality and predictions to our ‘NBA on TNT’ telecasts. We look forward to featuring him in engaging FanDuel brand integrations,” said Will Funk, executive vice president for sports partnerships & branded content, Turner Sports.
