On March 16, Rush Street Interactive (RSI), a Chicago-based gaming and betting company, announced that former Chicago Bulls basketball star Joakim Noah has signed an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com.
Fan favorite Noah, who spent nine seasons with the Bulls, will provide exclusive content for BetRivers, including weekly videos ranging in scope from basketball commentary to reflections on his life and charitable efforts. Noah will be highly visible throughout various media outlets and at multiple BetRivers locations, granting interviews and creating “on the scene” videos for fans. He will also be featured in a BetRivers marketing campaign that will feature television, radio, and billboard ads.
Noah also has a huge fan base among the “Gator Nation” after playing for the Florida Gators and winning NCAA championships in 2006 and 2007. His father, Yannick Noah, is a former world-ranked tennis champion. With his mother, Cécilia Rodhe, a former Miss Sweden and a renowned sculptor, the two-time NBA All-Star created Noah’s Arc Foundation. The foundation uses sports and art to provide opportunities for positive change in children and their communities.
“Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth,” said Noah. “I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.”
“We are thrilled to have a former Chicago Bull join our BetRivers family,” said Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com. “Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players.”
