Richard Childress Racing has tapped BetMGM as its official sportsbook. BetMGM will collaborate with the NASCAR team on a variety of marketing avenues, including primary sponsorship for select races during the 2021 NASCAR Cup Series. This marks the first partnership between a NASCAR team and sports betting operator.
“BetMGM is at the forefront of the sports betting and online gaming industry and Richard Childress Racing can certainly relate to their pioneering vision,” said Richard Childress, chairman and CEO of Richard Childress Racing. “This innovative relationship will provide opportunities to collaborate in new and groundbreaking ways.”
The agreement begins on February 14 at Daytona International Speedway for the Daytona 500 when Childress puts two cars in play: No. 3 Chevrolet, driven by Austin Dillon, as well as the No. 8 Chevrolet, driven by Tyler Reddick. BetMGM as serves as an authorized NASCAR Gaming Partner.
“Richard Childress Racing is one of the most respected and formidable teams in motorsports. Together we will develop compelling marketing opportunities and activations that introduce the BetMGM sports betting brand to NASCAR fans worldwide,” said Matt Prevost, BetMGM’s chief revenue officer.
