DiTronics Financial Services, a leading provider of player-centric cash access and funding solutions for the gaming industry, announced that it has installed the company’s new Transaction Rewards product at the Chinook Winds Casino Resort in Lincoln City, Oregon.
The Transaction Rewards personalized cash access program is a unique solution that integrates DiTronics Cash Access applications directly with the casino’s Loyalty Program.
The patent-pending features of Transaction Rewards allow operators to personalize cash access transactions and extend player’s club rewards by providing player-centric check cashing limits, automatic discounted transaction fees, redemption of club points and/or comp dollars to buy-down fees, and the awarding of points and comp dollars for completing various transactions.
“Chinook Winds Casino Resort is happy to partner with DiTronics to further enhance our guests’ experience,” said Eric Smileuske, director of marketing of Chinook Winds Casino Resort. “DiTronics’ new Transaction Rewards allows our guests to safely access their funds, and we can reward them even more during those processes. We love it and our customers will too.”
“The insights provided by the patron management system provide enhanced inputs into the DiTronics Check Cashing application which have yielded a verifiable increase as much as 15-30 percent in check cashing volume,” said Jim Kirner, DiTronics VP of sales and marketing. “It is another ‘touch-point’ for our customer that extends player performance and marketing to the cage level as well.”
