Churchill Downs announced it will launch an online gambling site in the New Jersey market.
The site will be named BetAmerica and will be launched in partnership with the Golden Nugget casino in Atlantic City. Churchill Downs launched its inaugural sportsbook under the BetAmerica brand at its Harlow’s Casino Resort & Spa in Greenville, Mississippi, and Riverwalk Casino Hotel in Vicksburg, Mississippi in August, 2018.
Churchill Downs, the parent company of the Kentucky Derby, also offers online horse racing wagering in several states. It also owns Pennsylvania’s Presque Isle Downs & Casino and has already announced its plans to offer online sports wagering and casino games in that state.
“We are excited to introduce our online BetAmerica Sportsbook and online casino platform to New Jersey residents,” said Bill Carstanjen, CEO of Churchill Downs in a press statement. “We look forward to delivering innovative, state-of-the-art products that we believe will exceed our customers’ expectations by leveraging our deep experience as the leader in online horse race wagering through our Twin Spires platform.”
Also, Nevada-based CG Technology has partnered with the Meadowlands Racetrack to offer online sports betting in the state. New Jersey allows sportsbook operators to partner with three online firms. The Meadowlands is now partnered with FanDuel, Pointsbet and now CG Technologies.
The announcement did not name a launch date for the new platform.
“We are delighted to enter the New Jersey market and bring forth our decade-plus of experience catering to customers in the country’s biggest gambling market,” said Parikshat Khanna, CEO of CG Technology. “As an early mover in the Nevada sports wagering business, we always envisioned national expansion that would give American consumers more product options.”
The announcement comes after the Las Vegas-based operator faced serious discipline from the Nevada Gaming Commission following a series of violations, which included accepting mobile wagers from out-of-state locations and on concluded events. CG previously paid a total of $7 million in fines in 2014 and 2016 to settle similar situations.
The company eventually reached a deal to pay a $1.75 million fine and a $250,000 donation to the Nevada Council on Problem Gaming to settle the recent violations.
