VizExplorer announced that Cimarron Casino Enterprises has purchased the company’s fully automated campaign management solution for its two central Oklahoma properties. VizExplorer’s campaign management solution has already won numerous gaming industry awards and is becoming widely deployed in the gaming industry.
“We were looking for a flexible yet easy to use campaign management solution that would enable us to execute promotional campaigns targeting the right players,” said Stephan Burris, general manager of Cimarron Casino. “CampaignViz’s intuitive interface, automated segmentation and real-time reporting made it the clear choice for us.”
“A number of casino operators have already chosen to implement VizExplorer operational intelligence solutions to increase their competitive advantage,” said VizExplorer Business Development Director Denise Randazzo. “We are extremely pleased that the Iowa Tribe of Oklahoma have also recognized the advantages of the VizExplorer solutions.”
The two properties, Cimarron Casino and Ioway Casino, are owned and operated by the Iowa Tribe of Oklahoma. The sale was handled by VizExplorer reseller Game Changing Technologies.
