The former Jack Horseshoe Casino in Cincinnati will reopen under new management on July 15 as the Hard Rock Casino. Giovanni Taliaferro, director of memorabilia design, stated, “Everyone, when they think of Hard Rock, they think of the memorabilia, they think of music, they think of being able to see the artifacts on display. And then when they come to the venue, they can come knowing that they’re seeing authentic pieces from some of their very favorite artists throughout the course of music history.”
Among the artifacts to be displayed at the Cincinnati location are stage costumes worn by the band Devo and the iconic black jumpsuits worn by members of the band KISS.
The grand opening celebration on July 15 will mark the 50th anniversary of the Hard Rock brand.