Clarion Gaming, producer of London’s ICE Totally Gaming trade show, announced that it will offer Global Gaming Expo its first serious competition since it vanquished the old World Gaming Congress with its first show in 2002—albeit exclusively in the interactive gaming space.
Clarion announced the 2019 launch of ICE North America, which will bring together GiGse and ICE Sports Betting USA into a consolidated event for the interactive gaming industry. The first ICE North America will be held at the Boston Convention Exhibition Centre May 13-15, 2019.
Confirming the plans and strategy, Clarion Gaming Managing Director Kate Chambers said, “We work extremely closely with all sections of the international gaming industry, and throughout our discussions we’ve been made aware of how important it is to reduce the volume of events, conferences and exhibitions that take place during the course of a year while focusing on the blue-chip event brands that have a track record for helping business meet its strategic objectives.
“The ICE brand is synonymous with quality and we will be bringing the same levels of professionalism, organization, commitment and insight experienced by our stakeholders at ICE London to the North American-facing interactive gaming community. The key gaming verticals we are targeting with ICE North America comprise sports betting, iLottery and esports as well as the affiliate market.”
Chambers publicly unveiled the new North America-facing show at iGB Live!, Clarion’s new event combining he iGaming Super Show, EiG and Amsterdam Affiliate Conference.
