The upcoming ICE North America, scheduled for May 13-15 at the Boston Convention Center, will see the introduction of a new strategic partnership between show producer Clarion Gaming and Casino eSport Conference (CEC), the Las Vegas-based event dedicated to bringing the casino and esports worlds together. The partnership will go live at ICE North America and will feature a series of initiatives run by leading esports professionals who will demonstrate how the vertical can, and should, be part of the casino experience.
“We were introduced to the CEC team by our ICE North America event ambassador, Roy Student,” said Kate Chambers, managing director of Clarion Gaming. “Our role as event organizers is to explore new opportunities on behalf of the gaming verticals and stakeholder groups that we serve. By working with CEC, we will be able to provide expert insight for all gaming establishments looking to incorporate the esports gaming world, as well as iGaming and skill-based gaming, into their offerings. The partnership will work across our business-to-business events, including ICE Africa, iGB Live! and ICE London.”
“We are very excited about this partnership,” Ben Fox, the co-founder of Casino eSports Conference parent company Fox Marketing, said in a statement. “We know that bringing together our knowledge of esports with Clarion’s reputation and leadership in the events they produce will enable us to educate and empower the world gaming marketplace.
“We have spent over 22 years in the casino market and eight years in the video game industry. What we bring to the table is the understanding and ability to bridge and connect the gap between the video gaming and esports world and the casino market.
“For ICE North America, we plan to bring along eSports professionals to provide perspective on how esports can and should be part of the casino landscape. We are beginning to see so many more discussions and experimenting at the casino level, which leads to the further encouragement of esports… There is a ton of work to be done, and an enormous opportunity here.”
