Clarion Gaming announced that it has retained Fulwood Media, the new consulting and media agency launched by former Clarion Gaming Managing Director Kate Chambers, as Clarion’s new adviser on global strategy and industry relationships.
Clarion Gaming Managing Director Alex Pratt said Fulwood will operate alongside Clarion’s longtime agency Scott & Jones, to counsel the company.
“We operate in incredibly dynamic times, and we want to do everything that we can to ensure the steps that we take and our direction of travel resonates with all sections of the industry throughout the world,” Pratt said. “Kate will help us to achieve that, and I am delighted to have Fulwood on our side and part of the team working across all of our brands.”
Chambers, who spent more than a decade as managing director of Clarion Gaming has been developing her new agency over the last six months.
“I’m delighted to launch Fulwood Media and to confirm Clarion gaming as my first account,” Chambers said. “Relationships are essential in any industry, and the international gaming community is absolutely built on them. Continuing now to use those contacts that I have developed over the last 12 years will enable me support the industry that I love through the work with Clarion on both ICE and iGB as well as through my own projects. That will be something that will give me immense pleasure.
“Continuing to guide these iconic industry brands through what will still be a difficult time is something that I am really looking forward to, and I am delighted to help ensure that the market can lean on the support of ICE and IGB when they need it. I am proud to be working with the new leadership team at Clarion Gaming and with the global market.”