The Cleveland Browns made its selection and…the team selected Bally’s Interactive. If you thought this was a rehash of the NFL draft, you were mistaken. Bally’s Interactive, a division of Bally’s Corp., signed an April 26 agreement as the Brown’s official sports wagering partner. The long-term agreement includes a Bally’s branded lounge at the Brown’s home, FirstEnergy Stadium. The lounge, in a location to be decided, will be open for those 21 and older on game days, according to the Associated Press.
The deal may be a bit premature as the first wagers won’t be legal until 2023, depending on licensing and local approvals. But the Browns want to have all its I’s dotted and T’s crossed when the time comes. When that happens the Browns and Bally’s Interactive will also deliver a mobile sports app.
Dave Jenkins, executive vice president and CEO of Brown’s owner Haslam Sports Group, said the deal with Bally’s provides fans with “fully integrated sports betting experiences. As we continue to work closely with sports betting regulators in our state to ensure a responsible and timely launch, we are excited and confident that our partnership with Bally’s will ultimately offer industry-leading benefits to fans throughout Cleveland and Ohio,”
The latest partnership gives Bally’s a sports betting presence in 18 states.
