Loa Angeles-based social gaming platform supplier Coin-In announced the launch of a loyalty program designed to keep players engaged in social casino games on mobile devices while providing rewards that can be redeemed in brick-and-mortar gaming halls.
Coin-In, formerly known as P4RC, uses rewards to increase the frequency and duration of mobile game sessions. The company says its first customer reported more than 10 percent increase in earnings during a 90-day trial. The apps on iOS and Android are aimed at providing continuous engagement for the customer away from the casino. The platform keeps casino players connected to their favorite real-world casinos 24/7, via Android, iOS, and Facebook.
Over the past year, Coin-In has worked exclusively with a prominent casino to build its new platform. During a 90-day casino trial, the casino reported a 15 percent year-over-year increase in casino player count, a 100 percent increase in real-world casino visits for those redeeming a reward, a 196 percent increase in coin-in, a 248 percent increase in theoretical win, a 286 percent increase in new player’s club sign-ups, and a 150 percent increase in the casino’s e-mail database.
“The cost of traditional casino marketing efforts can easily exceed 20 percent of gaming revenue,” said Jason Seldon, founder of Coin-In. “With our platform, we aim to dramatically increase the efficiency of casino marketing to bring in more players and get them to play more often. Our platform costs a fraction of what is currently being spent by casinos to market to their players, and we have already been proven to deliver a return on investment of more than 400 percent.”
Coin-In has raised $3 million to date from investors including 37 Technology Ventures, Ace Fund, Chaotic Investments, Tech Coast Angels, and Wavemaker Partners.
“As P4RC, our engagement and loyalty platform delivered impressive metrics, with uplift in days of gameplay as high as 1,000 percent when comparing users of individual games on and off our platform,” said Seldon. “We also discovered that we are very good at getting people to redeem prizes. In fact, more than 60 percent of the rewards we gave out during game play resulted in a purchase on sponsors’ sites.
“Eighteen months ago, we realized our strengths would play beautifully in the casino market, where physical casinos easily spend 20 percent of gaming revenue on marketing programs designed to drive people in the door. Our strengths play perfectly in this market.”
