Colorado’s potential as a sports betting giant was on display in August, when the state realized close to $130 million in handle, a 117-percent increase from July. That’s without football, mind you. But with the NBA, NHL and MLB all in full swing.
“The sky’s the limit, not just in Colorado but in the country,” says the lead writer for PlayColorado.com, Ian St. Clair. “You have the potential to have a multi-billion-dollar industry.”
Colorado is almost close to Nirvana when it comes to sports betting, according to TheDenverChannel.com. You can create an account from your living room, all of which takes little more than five minutes.
“In Vegas you actually have to go to the brick and mortar casino to register for the app,” St. Clair said.
Colorado’s success has attracted interest from overseas companies interested in entering the U.S. market. SportsBetting.com is run by the Carousel Group out of Spain, while Play Up comes from an Australian based company.
“You’re going to see a lot of competition, and I think in an industry like sports betting, the cream will rise to the top to use a cliché,” St. Clair said.
Another plus side is the legitimacy of the industry, he said.
People realize “how heavily regulated it is, that it isn’t the dark alley where if you don’t pay up the bookie may bust your kneecaps,” St. Clair said.
