At the recent Global Gaming Expo, EP&S, along with Time Plex Manufacturing, launched the PurAPlay Station, a new product line designed for multi-use purposes at slot machines for smoking and non-smoking casinos. It is designed for patrons to make a donation at the slot machine to the charities associated with the PurAPlay Station if desired. The donation will go directly to the charities when patrons insert their credit card into the PurAPlay Station and donate.
The product also includes extra convenience features including a USB port for smartphone charging.
“The casino will be creating a cleaner and safer environment by filtering the air,” comments Tom Tanner, president of EP&S International. “There will be longer play time at the slot machines due to the phone charger and a comfort-clean air system for the patrons.”
Joe Starr, the former longtime Bally’s and Caesars Entertainment senior VP of slot operations who is chief operating officer of EP&S, added that the extras available with the station are designed to keep guests comfortable, and playing. “PurAPlay patrons can order drinks at their slot machine with the PurAPlay Station, and make general purchases through the credit card reader and touch screen feature,” Starr said. “The casinos then can offer promotions from advertisements placed on the unit. Promotional giveaways and programs will also be offered by advertisers. The casino will also earn advertising dollars and will also have less maintenance on the slot machines due to the cleaner air.”
“The most important feature is helping others,” said Tanner. “?We feel confident that all casinos will participate in this program. EP&S International, along with its advertising affiliates (Achieva Group/Greenspun Media & Hyland Effects, to name a few) will also collectively donate 10 percent of all advertising revenue generated by advertisers from this sponsor charity program.”
All PurAPlay Stations will be distributed through gaming industry distributors and manufacturers. Casinos and corporate sponsors that participate will demonstrate goodwill to the charities as well as the patrons and employees.
For more information, email Tanner at t.tanner@hotmail.com.
