Scientific Games Corporation announced that the Connecticut Lottery awarded the company a new, five-year contract for its industry-leading digital second-chance drawing platform and second-chance drawing services.
The contract, which may be extended up to three years, also includes Scientific Games’ NextGen mobile app and award-winning customer relationship management services. The second-chance program is scheduled to launch in early 2022 with the Connecticut Lottery’s 50th Anniversary promotion as part of its strategic initiative to expand digital player engagement.
“Scientific Games has served as a valued partner for retail instant-win game sales since the early 1970s,” said Pete Donahue, senior director of marketing and interim sales director for the Connecticut Lottery Corporation. “Our players love second-chance programs, and we are thrilled to be able to provide more consistent, modern and meaningful engagements with our players. Our new second-chance platform and CRM tools will allow us to enhance our player relationships and the player journey.”
The new contract will provide the lottery with the opportunity to provide more promotions to its players through digital channels, beginning with the excitement surrounding its 50th anniversary.
“With Scientific Games’ second-chance drawing platform and services, NextGen mobile app and proven lottery CRM program, the Connecticut Lottery will further enhance player engagement with the lottery’s brand and will move to a more sophisticated approach with digital campaign management,” said Amy Bergette, vice president, digital content studio for Scientific Games.
“We are delighted to extend our relationship with the Connecticut Lottery to provide programs that further elevate the lottery’s digital footprint and ultimately provide a solution and marketing tools to connect the physical and online lottery experiences. A modernized digital engagement approach is important to lottery revenue growth and ultimately, generating maximum proceeds for many valuable programs and causes in the state.”
