Opponents of a large digital sign proposed by Ocean’s Eleven Casino near Oceanside, California, say their city is not Las Vegas, but a beach town.
Many residents and interest groups oppose the sign, which would replace an existing neon sign that sits in the casino’s parking lot. Some say that digital signs constitute a dangerous distraction for motorists.
Because the digital sign is stirring up so much oppose the casino management says it is considering a non-digital sign instead. The dimensions of the sign are 38 feet high and 32 feet wide, somewhat larger than the sign it would replace.
Mark Kelegian, whose company manages the casino, told the Union-Tribune, that the pressure is having its effect. “We are evaluating our options at this time and have not made a firm decision whether we will pursue a digital sign or a new static sign,” he said.
The casino says it needs digital signs to remain competitive with nearby Indian casinos. Ocean’s Eleven offers only card games, including poker and blackjack.
Oceanside’s city council recently voted to allow digital billboards.
