UK-based sports betting service Coral recently formed partnerships with Middlesbrough Football Club and Sunderland Association Football Club, and Ladbrokes has partnered with Sheffield United Football Club.
Under the deals, Coral will provide betting services at the Riverside Stadium and the Stadium of Light on all match days throughout the 2017-18 season. Individuals who have placed winning bets at either stadiums may collect their winnings at any Coral betting shop in the UK.
In addition, the agreement will give Coral a prominent presence on Middlesbrough’s and Sunderland’s club websites and social media channels for pre-game betting, plus match-day advertising and branding opportunities. Both clubs’ supporters also will have access to exclusive Coral offers and promotions throughout the season.
Middlesbrough FC Head of Partnerships Lee Fryett said, “We are delighted to extend our partnership with Coral. Coral are one of UK’s leading betting and gaming brands and we are excited to be working closely with them to bring their service to our fans on a match day at the Riverside Stadium, as well as a number of exclusive fan offers and promotions throughout the season.”
Sunderland AFC’s Head of Communications Louise Wanless commented, “We warmly welcome Coral to the club ahead of the commencement of the new season. As a leading UK name in their field they will ensure that our supporters can access a premium in-stadium service for all their match day betting needs and we look forward to working alongside them.”
Coral Public Relations Director Simon Clare added, “We are delighted to be forming this exciting partnership with Middlesbrough Football Club as they embark on their mission to return to the Premier League. It promises to be an exciting season ahead for the club and we would like to wish the manager, the players and all the fans the very best of luck.” Clare added, “We are thrilled at Coral to be establishing such a strong UK partnership with Sunderland AFC and we would like to wish everyone connected to the club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead.”
Under the Ladbrokes arrangement with Sheffield United FC, the multichannel betting and gaming brand will offer betting services at Bramall Lane on every match day, plus be featured on the club’s social media and throughout the stadium and program. In addition, club supporters can take advantage of special offers and promotions.
Sheffield United FC Head of Commercial Paul Reeves said, “We are very much looking forward to working with Ladbrokes and giving the supporters access to a well known High Street betting partner who will work with the club to ensure that match-day betting services are delivered with the supporter experience very much at the forefront of their offer.”
Ladbrokes Head of Public Relations Jessica Bridge added, “We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield United Football Club as they embark on their mission to be promoted to the Premier League. It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”
