UK bookmaker Coral has announced the launch of a video advertising product for online gaming. Partnering with Fresh8 Gaming.
According to a press release, Coral will use the Fresh8 technology to power auto-generated videos with real time offers and odds across their digital video campaigns including on Facebook and YouTube.
The Fresh8 video platform allows operators to personalize video content to any digital platform. This includes any sport, event, market, bet type, and customer offer, as well as visual content such as logos, backgrounds and any other imagery. The video content is then autogenerated in real time from a live bet feed and served within minutes, the release said.
“The automation and simplification of the video production process is a total game changer,” said Paul Soithongsuk, senior mobile marketing manager at Coral. “The Fresh8 platform will allow us to build real time adverts ensuring that we are always serving the most relevant content to our entire digital audience. This relevance is especially crucial in the light of the IGRG code changes meaning we have to be much smarter in our approach to messaging in video outside of free offers”.
