UK bookmaker Coral has made significant progress in moving into the social gaming sector.
The company announced it had signed a partnership agreement with Ruby Seven Studios, a social and mobile games developer based in San Francisco. The strategic partnership will allow Coral and Ruby Seven to launch new social gaming slots apps internationally and develop a network of social gaming customers and followers for Coral’s own slots and gaming brands.
The first app will see Coral’s successful land-based games The Magician and The Magician Triple Pots launched within social games alongside Coral’s most recent title Wild Magic and a number of other games.
Mark Kemp, e-gaming director at Coral, said, “With Ruby Seven’s excellent international social gaming experience, expertise and existing customer publishing base, this agreement enables us to take Coral’s own successful U.K. games innovatively into international social gaming markets.
“Coral now has a strong library and development pipeline of slots and other gaming content to provide customers with our games across all channels, including social gaming.”
In addition, Playtech has launched Coral Connect across the UK network of Coral.
The program is already live across the bookmaker’s 1,800 UK shops and allows players to use one account for all platforms.
Customers are now able to open a multi-channel account in a betting shop and use the same account to place bets via Coral’s online and mobile platforms.
“We are extremely proud of our new multi-channel solution, which strengthens Playtech’s position as an innovation leader in the betting and gaming industry,” said Shay Segev, COO of Playtech in a press release. “The synchronization of online and retail systems is a significant technological achievement. It illustrates our commitment to providing a complete multi-channel experience to Playtech licensees, who can in turn provide their customers with the ultimate player experience across all platforms.”
