CORE Gaming has entered into a game distribution deal with recently-merged gaming giant Paddy Power Betfair. The agreement will initially cover five of CORE Gaming’s titles, including Scratch 4, Sky’s the Limit, Beehive Bedlam and 3 Card Brag.
The games are set to go live with Paddy Power Betfair in May, alongside the established casino, games and sports book verticals.
The initial rollout of five games marks the start of a long-term relationship between Paddy Power Betfair and the award-winning software house, with the launch of more content already being discussed for this year and beyond. Paddy Power, which merged with Betfair earlier this year in one of the gaming industry’s biggest ever deals, was the first operator to which CORE Gaming sold content around a decade ago. Since then CORE Gaming has attracted partners such as Amaya, Sky Vegas and William Hill.
“Paddy Power was the first customer we sold content to back in 2006 with our historic ‘Reverse Auction’ service,” commented Justin Chamberlain, chief executive of CORE Gaming. “To have come full circle and now include them in our list of prestigious tier-one U.K. customers is a fitting milestone for our 10th year in the industry.”
