Second time the entities have sparred
The Cosmopolitan of Las Vegas, recently sold by Deutsche Bank to the Blackstone Group, has filed a lawsuit to prevent the women’s magazine of the same name from registering its trademark in a specific category, “games and playthings,” according to the Daily Mail.
The category includes playing cards, lottery scratch cards and gambling chips items not usually associated with the glossy monthly once edited by Helen Gurley Brown.
“It’s not the first time the claws have come out between the hotel and the popular sex-and-relationships focused magazine,” reported the Daily Mail. Cosmopolitan magazine, famous for its sultry cover models, is the world’s largest-selling young woman’s publication.
Four years ago, when the Strip megaresort opened, the two companies tussled over their shared name, at which point the resort changed its name from the Cosmopolitan to the Cosmopolitan of Las Vegas. The resort already holds a number of registered trademarks that cover retail services, casinos and clothing.
Blackstone, which also owns Versace, bought the $4 billion casino for $1.7 billion in May. The Cosmopolitan has yet to turn a profit, but exemplifies the new emphasis on nongaming amenities in Sin City. Its nightclubs and retail shopping outlets are especially popular among younger visitors.
