Clark County, Nevada officials say this could be the year Las Vegas issues its 5 millionth marriage license.
Better still, the wedding industry could “finally be on the uptick after 20 years,” according to county clerk Lynn Goya, who oversees the county’s Marriage License Bureau.
It’s welcome news for city officials, who saw the wedding industry decline markedly during the pandemic. According to the Las Vegas Review-Journal, the bureau issued 56,331 marriage licenses in 2020, compared to 73,143 in 2019, putting it in sight of the 5 million milestone by next Valentine’s Day.
That magic number gives the city a chance to hype it up for prospective brides and grooms. Goya said it will include a yearlong tribute to love and romance through a campaign titled “Five Million Love Stories.”
“We have a lot of really exciting things planned,” Goya said. “The bigger we make this, the more things we do … the more couples we’ll get.”
A bigger presence at major trade shows and conventions will be a focus through promotional videos and displays.
“We’re going to reach out to everyone in the world and say, ‘If you got married in Las Vegas, send us your stories, send us your pictures,” she said. “We will make you part of our history because you are part of our history and you’re part of what made Las Vegas what it is today.”
