Add Cristiano Ronaldo and Neymar Jr. to PokerStars celebrity endorsers.
PokerStars has launched a new advertising campaign on Facebook starring the two global sports giants.
The promotion is being run through Facebook.
Ronaldo is Facebook’s most popular public figure with more than 104 million fans. Neymar Jr. has more than 53 million Facebook fans.
The athletes star in short videos produced by commercial and music video director Vaughan Arnell and were shot on location in Madrid and Barcelona. The players’ Facebook fans were given an exclusive preview of the commercials on their Facebook pages.
“People come to Facebook to discover things that matter to them, whether it’s photos from their friends and family, videos from brands they love, or posts from their favorite celebrities,” said Tarquin Henderson, Head of EMEA Gaming Sales at Facebook in a press release. “PokerStars’ campaign combines the best of this fresh, engaging content from two of the biggest footballers on the planet. And thanks to Facebook’s scale and unparalleled targeting tools, these videos will reach the most relevant audience, from poker and gaming fans to football aficionados.”
To coincide with the global TV launch on August 17, PokerStars will also be running a separate promotion called ‘Dream Team Collection’. This involves online poker challenges and puzzles that incorporate Ronaldo and Neymar Jr., giving fans and poker players a chance to win various prizes plus a shot at $1,000,000, the company said.
