The operator did not disclose the length of the new deals, which were announced earlier today (March 21). However, Crown Perth did say the double AFL partnership reflects its commitment to working with local communities.
The casino added that the partnerships with the Dockers and Eagles will help to support tourism and sporting events in Western Australia. Crown Resorts’ Perth land-based casino is located in the south-west of the state.
“Crown is a significant contributor to the local and national tourism industry,” Crown Perth Interim CEO Brian Pereira said. “We are driving opportunities in sport, entertainment and tourism in every state we operate in.
“Supporting both teams through our partnership reflects the focus Crown places on being a part of the community we operate in. There’s nothing more West Australian than the Fremantle Dockers and the West Coast Eagles.”
Crown Perth to Improve Fan Experience
Both the Eagles and Dockers have also praised the extended partnerships. Dockers CEO Simon Garlick said the deal forms an important part of the club’s strategy.
“This collaboration allows us to enhance the experience for our loyal supporters while also attracting new fans to the Fremantle family,” Garlick said. “Crown Perth’s commitment to creating elevated experiences aligns perfectly with our goal of providing unforgettable moments for our members and supporters, both on and off the field.”
Eagles CEO Don Pyke made similar comments on the extension. He said working with Crown Perth will help deliver improved experiences for fans in Western Australia.
“Connecting and engaging with our members and fans is at the forefront of everything we do,” Pyke said. “Our long-standing partnership with Crown enables our club to strengthen that sense of belonging.”
“We are delighted to continue offering exciting experiences and creating lifelong memories in conjunction with Crown as we head into our 39th AFL season together.”
