Gibraltar-based Crucial Compliance announced the debut of its cutting-edge Crucial Business Intelligence (CBI) platform, allowing operators to negate the need for expansive and expensive data teams via a single, robust platform and service offering.
CBI is a cost-effective and quickly deployable segmentation, modelling, insight and reporting suite designed to be easily overlaid to suit the changing needs of a modern, multi-territory omni-channel iGaming business.
The focus of CBI is to support or negate the need for in-house data teams by delivering industry-leading customer management into an operator’s existing environment. By deploying CBI and working with the Crucial Compliance team, operators can take advantage of unrivalled industry experience.
Crucial’s data platform has been designed to contain all areas of business data, and it can be populated from any existing business data warehouse or directly integrated into an operator’s key source systems and other data repositories.
This allows for integration with other Crucial Compliance modules, including business reporting, customer segmentation, predicative modeling, CRM attribution, analytics, player protection and more.
Andy Masters, COO of Crucial Compliance, said, “Crucial Business Intelligence has been designed and developed to provide operators with a solution that is quick to market and at a fraction of the cost of building a data warehouse and BI team from the ground up.
“It offers operators an unrivaled range of models, segmentations and reporting to provide them with a solid foundation for success from day one by targeting customers directly while having a 360-degree reporting view across all business functions.”
“In Crucial Business Intelligence we not only have the right product, but we combine this with the right people to integrate the solution with an operator’s current and future platforms and to also assist them in maximizing the potential of the features and tools we offer.”
