Danish gaming operator Danske Spil has negotiated a deal to take control of Tivoli Casino’s online gaming brand, TivoliCasino.dk, for a term of 10 years. When the term ends, the two parties will assess the results of the venture to decide whether the agreement should be extended.
According to CDC Gaming Reports, the online casino, named for a Copenhagen amusement park, has been operational since 2012. Danske Spil’s goal is to build on its success with new games and features to the platform.
“The partnership with Tivoli makes great sense for us,” said Susanne Mørch Koch, Danske Spil’s administrative director. “Like Tivoli, we are a brand the Danes know, and like Tivoli, our goal is to entertain and delight the Danes in a good and responsible way.
“Our core competencies are games,” she said. “We can use it to develop Tivoli Casino, and take it to the next level for the benefit of both players and our new partnership.”
According to Tivoli Director Lars Liebst, “We are proud of what we have achieved with TivoliCasino.dk since we launched it in 2012. Now the project will have more air under the wings, and we look forward to the cooperation with Danske Spil, which can bring many, new commercial benefits.
“It has been important for us to choose a business partner who fully meets our own values when it comes to gaming – including responsible gaming – and we have got that with Danish Games.”
Financial terms of the deal were not disclosed.
