DerbyJackpot, an online horse-racing wagering brand operated by GiddyApps, has partnered with Income Access to launch an affiliate program.
The site will use Income Access’ acquisition-tracking platform.
The new DerbyJackpot affiliate program’s Income Access white label will include the firm’s Ad Serving tool, which allows operators to manage and optimize their online ad campaigns via state-of-the-art ad targeting.
“Income Access has a very strong reputation in driving player acquisitions for real-money gaming clients throughout Europe, so they were our first choice when it came to choosing a technology partner for our affiliate program here in the US,” said Ryan Wesely, Vice President of Marketing at DerbyJackpot. “In addition to their platform’s capabilities, Income Access offers program management expertise to assist in our launch and help accelerate the growth of our affiliate marketing program.”
Launched by GiddyApps in 2013, DerbyJackpot offers online wagering on live horse-racing events at more than 50 US racetracks.
