JCM Global announced that the Tohono O’odham tribe’s new Desert Diamond Casino West Valley in Glendale, Arizona will open next month with JCM products and solutions in place across the 75,000-square-foot casino floor.
The massive, property-wide installation of JCM products, systems, and digital signage solutions is an expansion of a partnership between JCM and the Tohono O’odham Gaming Enterprise that dates back 13 years.
“JCM’s digital displays will enhance the guest experience at our new West Valley property, just as they have at our Southern Arizona facilities. We are excited to expand our successful partnership with them,” said Don Ayers, general manager of Desert Diamond Casino West Valley.
“We are honored and humbled by the trust the Tohono O’odham Gaming Enterprise and Desert Diamond Casino West Valley has placed in JCM for over a decade,” said Dave Kubajak. senior vice president of sales, marketing and operations for JCM. “We are thrilled to be expanding our relationship and to play such an integral role at this new landmark property.”
On the casino floor, each gaming device will be equipped with the award-winning iVIZION bill validator, GEN5 Thermal Printer and ICB Intelligent Cash Box system. “The investment in the iVIZION and GEN5 products enables the property to expand to our fully connected Promonet and Fuzion system solutions to help them realize their vision of the casino of the future,” said JCM in a press release.
The new property will feature JCM Global Digital Signage Solutions at the new sports bar, and inside the bingo and poker rooms.
At the sports bar, action will be featured on five giant LED video walls. The poker room will feature 16 LCD displays suspended from the ceiling in unique pod configurations, giving poker players the ability to enjoy a game without missing the action of any broadcasted sporting event. Additionally, in the bingo room, a 16.4-foot-by-11.4-foot LED video wall will display bingo action along with a variety of live programming.
