Slot and systems supplier Aristocrat Technologies announced that Arizona’s Desert Diamond Casinos & Entertainment has launched a branded free-play social casino site using the Aristocrat nLive solution. Desert Diamond players will access the free-play casino through the enterprise’s main site, www.ddcaz.com.
The nLive free play site uses Aristocrat’s exclusive nLiveLink technology allowing Desert Diamond Casinos to compare nLive data with the brick-and-mortar operation. The installation at Desert Diamond Casinos marks the first time nLiveLink will be used between Aristocrat’s free play site and a competitor’s in-house system.
“We are incredibly excited to deliver this fantastic opportunity to our guests,” said Treena Parvello, director of public relations and communications for the Tohono O’odham Gaming Enterprise, owner of the Desert Diamond properties. “Desert Diamond Casinos is already southern Arizona’s entertainment leader, and now with Aristocrat’s nLive, our guests can experience the possibilities in a whole new way online. With fabulous games for both online and in-casino play, the fun never has to stop!”
Aristocrat Vice President of System Sales and Marketing Kelly Shaw added, “We are thrilled to announce this major milestone in our company’s history and in the industry’s history. The integration between the nLive virtual casino and the property’s CMS system shows Aristocrat’s commitment to supporting interoperability and open platforms.”
nLive is a comprehensive, turn-key solution that enables casinos to take their brand online in a free-play environment. The play-for-fun casino offers players a wide range of games, including some of Aristocrat’s most popular titles, including 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; and table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette.
nLiveLink includes advanced reporting on both land-based and online activity and target players with customized offers. Additionally, nLiveLink empowers operators to learn about their online customer behavior and how it corresponds to land-based behavior.
Aristocrat’s footprint of free play sites is the largest in North America.
