Philadelphia developer Bart Blatstein is seeking help in filling the leases for his 50,000-square-foot entertainment mall the Playground in Atlantic City.
Blatstein’s Tower Investments, Inc., has partnered with Metro Commercial Real Estate Inc., the company announced. Metro is a full-service independent retail real-estate firm that represents more than 100 national retailers and 300 properties.
The company makes retail deals at major malls in New Jersey and Pennsylvania, including Cherry Hill, Moorestown and King of Prussia. The company said in a press release it plans to add additional retailers and restaurants at the Atlantic City mall.
“This is a fantastic opportunity for retailers to expand their business outreach to the over 25 million who visit Atlantic City each year,” said Brandon Anapol, senior vice president at Metro Commercial.
The Playground is a pier on the Atlantic City Boardwalk that was previously the Ocean One Mall and later the Pier Shops at Caesars. Blatstein acquired it for $2.5 million in 2015.
Recently, the mall has been undergoing a $50 million renovation and under Tower Investments has emphasized attracting live entertainment and nightclubs. However, the mall still retains a number of retail outlets, as well as meeting space.
“We are excited to partner with Metro Commercial as we continue to develop the Playground as one of the top entertainment destinations on the East Coast,” Blatstein said in a press statement. “They have a stellar reputation for finding the right tenant mix to generate traffic and attract guests who will travel farther and stay longer for a unique experience.”
Blatstein has been investing heavily in Atlantic City and also owns the former Showboat casino.
